Internet

What are SERPs?

Internet

The SERP refers to the acronym of “Search Engine Results Page”, which in Spanish corresponds to search results in a search engine; such as Google, Bing, Yahoo … It’s the page where the results are shown when you perform a search. For example, let’s say that you enter Google and in the search engine you enter the words “web positioning” and you give it to search. The page where you see and the results are shown to you are the SERPs. Nowadays, one of the most demanded and important profiles in the digital environment, is the SEO, the people in charge of interpreting how Google thinks and of optimizing the web pages to appear in the first positions of the results of the search engines.

(Search Engine Results Page) refers to the results page of a search engine, such as Google or Bing. This tool enables local keyword rank monitoring! It is the page that appears after making a search, it is where the results are displayed. The more a web is optimized according to the quality criteria of the search engines, the more likely it will be to position better in the SERPs. Techniques and resources to help you generate business opportunities and branding based on the experiences of a team of digital marketing professionals.How many times have you heard “improve the position in the SERPS”? Surely many times if you are interested in SEO positioning so this tool enables local keyword rank monitoring. But … what is that about the SERPS? What is the meaning and origin of this abbreviation? If you’re interested in knowing, I’ll tell you in this article.

Definition of SERP

SERP stands for Search Engine Results Page or Spanish search engine results page. This definition refers to the results that appear on the pages of Google, Bing, Yahoo or Yandex and that tend to show about 10 on average. In summary, SERPS are all the pages that appear on Google and that are full of different results. This is the expression of “wanting to improve our position in the SERPS”, which would mean wanting to go from a certain page to a higher one in any of the search engines.

Types of SERPS

Although you can think that there is only one type of SERPS, far from it. We have the great division between SEO and SEM staged in organic advertising and paid to advertise. Organic SERPS: are those results that appear in a free and natural way. Those who are positioned thanks to SEO techniques so this tool enables local keyword rank monitoring. SERPS of payment: results that appear due to the bids of Adwords and for which there is to pay a determined number. The list of results that appears depends on what is paid, the keyword searched and other factors that fall within the SEM.

Results that appear in the SERPS

Whereas in the past only the classic text results with their title and description appeared, today we can find many other things in the SERPS:

  • Video results: since Google bought YouTube, it integrated all the video results into the search engine. Therefore, videos may now appear instead of text results for certain searches that link directly to YouTube.
  • Images: a few years ago Google changed the algorithm and started showing images directly at the top of the search. It does not do it for everyone, but in a large majority, we can start to see it.
  • News: even though Google News has closed its service in Spain, results from different newspapers still appear if we search for a keyword that has current news related.
  • Maps: local results have a great prominence with Google Places in the SERPS and Google usually shows a map and these results. They usually appear when searches are made with great local prominence, such as “dentist”, “tennis club”, “cafeteria”, etc.
  • Products: Google Shopping is another of the Google services aimed at stores. Show different offers and products if the keyword is related to them. For example, if you search for “camera” you will see several results of online stores on the right.
  • Google +: even though the author’s content disappeared, if you use Google+ and one of your contacts has a published content that matches the word you are looking for, your result will appear on the first page.

Do not depend only on text links

As you can see, SERPS is much more than text and links. The way to get to a first position can be so varied that you could get to occupy a whole page with a website, a video, an image, news, a local result and a product on Google Shopping. If you focus on trying to reach the first position only through the test results, you will be missing a great opportunity to position with any of the other methods. You have to know how to choose which one is best for you and make the most of it. For example, if you are an online store it may be worth using Google Shopping, while if you are a local business it is more useful if you have correctly registered your business in Google Places than paying for Google Adwords.

The important thing is to know what your priority, your goal is and get appear in the SERPS in the first positions for him. To do this remember that you have to know how to make a correct choice of your keywords since that is vital to use the system you use.

How are you going to get to the top positions in the SERPS?

Now that you know all the ways to get there, you have to take the step and try all the ones that suit you. And if you try to coordinate several at once, better than better, since one of the most appropriate ways to get traffic from a search engine is to monopolize as many results as possible on the first page.

Ranking with the yPick.me

Internet

Understanding the importance of digital media is essential, which is why having a digital marketing agency is important. If you are part of a small or medium-sized company that seeks to achieve all these business objectives, you need to think about having the best suppliers. That is why the best way to take advantage of each of the digital tools that exist today and with them to create a solid strategy with real results, is through the understanding of the importance of having a team specialized in the matter. So today we bring you the reasons why you should hire a Digital Marketing agency for your company. The fact is that http://ypick.me/let-us-rank-your-site-for-you/ is the best for you!

You get the best strategy at http://ypick.me/let-us-rank-your-site-for-you/

By having http://ypick.me/let-us-rank-your-site-for-you/, it will be able to evaluate professionally and concisely the true situation of your company, as well as obtain information from your direct competitors, to later develop an effective strategy. This will allow the fulfilment of each one of your commercial objectives thanks to the use of digital platforms that only professionals use since only someone with all the knowledge understands and will be able to give you better results.

Update and knowledge of technology

Although it sounds almost like a superhero skill, technological knowledge is crucial today to understand perfectly all the features that each of the digital tools that exist in the market possesses. How to take advantage of the changes, and updates that seek to set trends, will allow your brand or company to have great benefits that will become opportunities to advance towards your goals. We are the first and only to offer a technology that integrates all the tools needed to maximize the power of the Internet and execute true Digital Marketing with fewer complications, cost reduction and better income. Our All-In-One technology includes in one place at http://ypick.me/let-us-rank-your-site-for-you/.

Organic positioning in search engines

Having a poorly positioned web page in search engines is like being invisible to your potential customers. In Spain more than 95% of Internet users search Google, so we can say that the rules to follow in the face of the strategy of the organic positioning of our brand is dictated by this search engine. The optimization of the organic positioning in search engines (SEO) will help to improve the relevance and classification of your website based on the keywords or search terms most suitable for your sector based on your business objectives done by http://ypick.me/let-us-rank-your-site-for-you/. That is why a correct choice of keywords or keywords is absolutely fundamental to the digital strategy of any organization or company.

How to improve the SEO of my website? Or what is the same? How can we help you to bring more and higher quality traffic to your company’s website?

Search engine positioning is divided into 2 main activities: SEO On page and SEO Offpage.

The SEO Onpage is the set of actions taken in order to optimize the web: Using optimized and clean code; the use of keywords with the appropriate tags, the density of keywords and their distribution on the page.

The SEO Offpage is the set of actions to obtain quality links or backlinks from pages with authority and digital reputation to our website in order to gain relevance for search engines. But beware, performing these actions without prior analysis may cause the opposite effect to the one we seek and damage the positioning of our site.

Obsessing with the classification

SEO for e-commerce does not consist of obtaining the ranking on the first page of search results, but rather it is about getting traffic that converts. Even having more keywords positioning does not mean that those efforts will be economically rewarded. http://ypick.me/let-us-rank-your-site-for-you/ efforts in e-commerce should be offset by efforts in other areas of marketing, such as social media and content marketing. A lower content marketing effort (such as a lack of calls to action) can make your SEO actions useless.

Linking to other relevant content on your website will not only help SEO, it will also give visitors more opportunities to find useful related content within your site. This will also reduce the percentage of dropouts. http://ypick.me/let-us-rank-your-site-for-you/ is currently updating our information to explain in more detail how technology is revolutionizing the way of doing Digital Marketing, SEO and PPC.

All these reasons are based on our work methodology. A professional and qualified agency to offer this and much more services designed to get the most out of your investment. If you were doubting, or you ran around a thousand times the question: ” Why should I hire an agency specialized in SEO?” Here we give you the answer. Time is an important and valuable factor; In the strategies of web positioning is fundamental, it is presented as a rigorous and complex task. Having a few tips is not enough to achieve fully efficient results. You must be very careful when choosing the agency you will trust. Make sure you have a quality that is not obtained overnight, or only with studies. Experience is what can differentiate some agencies from others, to turn them into reliable companies.

It is impossible to make strategies without knowing the current market, and the competitors of your sector. A good positioning strategy requires research, a constant evaluation of the terrain in which you intend to mobilize, is the only way to achieve position your business with relevant and differentiating characteristics. And as they say out there … the cheap can be expensive. So study your options well. You will find thousands of agencies almost giving away work, and that is where you should pay more attention to their work, satisfied customers, what results they have obtained. Investigate and then dare. Just do not pay for something that will not offer optimal results. Remember that for something you are investing, and if you forgot … It’s to win!

Thank you for contacting us! http://ypick.me/let-us-rank-your-site-for-you/ commercial advisors are available to clarify all your doubts if you want to schedule an appointment or call please as we will gladly assist you.